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Monte-Carlo Beach has been transformed this summer, as Jacquemus brings its signature French flair to the Monaco coastline in partnership with Monte-Carlo Société des Bains de Mer.

 

Running through October 7, 2025, the collaboration infuses the legendary seaside club with vivid stripes in banana yellow and coconut milk white, echoing Jacquemus' “La Croisière” collection.

 

The pier dazzles with new sunbeds and parasols, while the chic Pool Café invites guests to unwind with matching cushions and décor.

 

Two exclusive Jacquemus boutiques now grace the Beach Club, inspired by the warmth of Provence and decorated with references to Renoir and Matisse.

 

New additions, from a Michelin-starred Elsa to padel courts, underline Monte-Carlo Beach’s evolving blend of heritage and contemporary style.

 

Visitors are welcomed into a world where Riviera tradition meets modern fashion artistry.

 

Monte Carlo’s Port Hercules recently came alive as the Longines Global Champions Tour took center stage, drawing Monaco’s royals and the international equestrian elite.

 

Princess Caroline, joined by daughters Charlotte Casiraghi and Alexandra of Hanover, showcased distinctive style—Caroline in a boldly printed Muzungu Sisters dress, crafted to support ethical fashion, and Alexandra supporting the family’s own label, Philippa 1970.

 

Meanwhile, Charlotte Casiraghi turned heads in a 60s-inspired Chanel mini dress, reflecting her ongoing partnership with the iconic fashion house.

 

The royals’ understated jewelry choices let their ensembles shine as they mingled with guests, furthering Monaco’s reputation for elegance.

 

The event proved thrilling, with Inès Joly winning her first 5-star Grand Prix and over €27,000 raised for AMADE, underscoring a union of competitive spirit, charitable giving, and timeless sophistication.