Jacquemus Transforms Monte-Carlo Beach into a Riviera Fashion Haven

Monte-Carlo, Monaco—renowned for its opulence and timeless elegance—has embraced a bold new chapter this summer.

Jacquemus, the celebrated French fashion house, has partnered with Monte-Carlo Société des Bains de Mer to infuse the iconic Monte-Carlo Beach with its signature aesthetic.

This collaboration, running until October 7, 2025, reimagines the seaside club with vibrant hues and chic designs.

The transformation is immediately evident upon arrival.

The legendary pier now boasts sunbeds, parasols, and beach towels adorned in banana yellow and coconut milk white with bold black stripes, reflecting Jacquemus' "La Croisière" collection unveiled in January 2025.

The Pool Café mirrors this aesthetic, featuring matching parasols and cushions that invite guests to relax in style.

Beyond the visual enhancements, two exclusive Jacquemus boutiques have been introduced within the Beach Club.

These spaces are thoughtfully designed to evoke the ambiance of the designer's beloved Provence, complete with artworks by Renoir and Matisse, and furnishings that exude Southern French charm.

Visitors can explore a curated selection of Jacquemus' latest collections, including exclusive pieces available only in the Principality.

This partnership is part of a broader evolution at Monte-Carlo Beach.

Recent enhancements include the Michelin-star recognition of the Elsa restaurant, the addition of new padel courts, and upcoming restaurant openings.

These developments aim to blend the resort's rich heritage with contemporary luxury, offering guests an unparalleled experience.

For those seeking a unique blend of fashion and leisure, the Jacquemus takeover at Monte-Carlo Beach presents an unmissable opportunity.

Whether lounging on the stylish pier, savoring gourmet dishes at the Pool Café, or browsing the exclusive boutiques, visitors are immersed in a world where Riviera chic meets modern elegance.

As the sun sets over the Mediterranean, the vibrant colors and sophisticated designs serve as a testament to the enduring allure of Monte-Carlo, now reimagined through the creative lens of Jacquemus.

For more information and reservations, guests are encouraged to visit Monte-Carlo Beach's official channels.